IAB Coaching

Life Coach


Discover a system
for personal development based in science.


The IAB system uses the scientific methodology of neuro associative conditioning. You will learn how to harness the power of habits while retraining your subconscious mind to work on your behalf. Like a Seattle life coach, it helps you get out of that rut you’re in, move forward, and become the very best version of yourself.

More Fulfilled Self

Find a new and empowering sense of self-confidence while being proud of who you are—and who you are becoming.

Greater Contribution Towards Others

The natural outcome of becoming the highest version of yourself is that you’ll be a better dad, husband, friend, or worker. A healthy tree bears healthy fruit.

Success and Achievement

Naturally hit your goals and find success in life without every step feeling like an uphill battle.

The IAB Difference.

A lot of the personal development world is focused on action—and great things can come from that. However, what we often see is that when you do find success through action, you come to realize realize that you’re still not a whole person.

“I got everything I wanted, but I’m still not happy.”

What separates the IAB system from the rest of the pack is that we don’t focus on success for its own sake. Our life coaching program is different from others in that we spend just as much time focusing on acceptance of oneself as an achievement as much as we do the external success that stems from it.

IAB begins with Love, Identity, and Action.

Many personal development programs will focus on one of the above—but the IAB system is built around the interconnectedness between these three.

If you don’t know that you’re loved, then taking relentless action can be simply a compensating tool to help you feel that you are. You can spend your time trying to prove yourself to everyone else. You can have all the trophies on your shelf—but if you don’t like who you are, they’ll be nothing more to you than trinkets.



“Am I good enough?”

We try to work on that question, because you don’t need to be successful to be loved. No amount of worldly success will make you feel like people love you.

We may begin with identity. Let’s seek a deeper understanding of what the universe, God, or your creator made you to do in life. The reason(s) you were put on the face of planet earth.

At IAB, our goal is to make you happy and successful by discovering who you are and exactly what goals are possible in your life.

Once you know, accept and understand that you’re loved, NOW you’re ready to start taking action!

"To change your life, begin with yourself."

—R. Anderson

Life Coach in Seattle

  • Relationship and Family Coaching — Build strong, long-lasting, and more fulfilled personal relationships.
  • Career Coaching — Feel like you’re stuck in a career rut? We’ll help you discover your inner potential and build the career you’ve always wanted.
  • Business/Finance Coaching — Grow your finances and business with confidence as you learn how to make important decisions with the greatest of ease.
  • Mental Health Coaching — We use practices and principles from evidence-based therapies to empower change and improve your mental health.
  • Health and Wellness Coaching — A focus on physical, mental, and emotional health-based coaching to improve the quality of your life.
  • Spiritual Coaching — Explore the deeper connections between yourself, the universe, and your creator.


Why Choose IAB for professional life coaching?

IAB is unique in that we have three parts to our life coaching program:

  • Love
  • Identity
  • Action

It starts with you accepting and loving yourself and knowing that you are loved. That is your foundation — an understanding of your unique identity, who you are, and what you’re capable of in terms of talents and passion in your life. Once you love yourself and know who you are, it’s now time to take action and bring the very best you into being.

Our life coaching program is a 6-month program that includes 20 hours of in-person meetings, weekly text messages, and suggested readings. Keep in mind that nobody can help you but you. But your IAB coach is an expert guide who will help you find your path and will be there for you every step of the way.

Change is hard—but nothing worth having in life is ever easy. No matter where you are in life, how far along you are in your journey, or what trials you face, your IAB life coach is just a phone call away.


Life Coaching FAQs

What does a life coach do exactly?

A Seattle life coach is a wellness professional who has the training and experience to help you progress in one of many different avenues in your life. They can help improve the quality of your life by teaching you how to overcome obstacles and challenges.

Change in a positive direction is often hard, and your friends or family members may not understand nor have the time to help you on your journey. A life coach fulfills this role and acts as an expert adviser and confidant to help you grow and become the very best possible version of you.


How much does it cost to have a life coach?

Each person’s situation and schedule are different—costs may vary from life coach to life coach depending on your availability, amount of time requested for in-person and over-the-phone meetings, and several other factors.

To get an accurate idea of how much a life coach costs, contact us and let us know what’s going on in your life, how much time you have to devote yourself to change, and precisely what you would like to accomplish.

Is it worth getting a life coach?

Yes! However, keep in mind that change has to come from within. You have to want to change and be willing to work at it. Be wary of life coaches that promise instant results or things that sound too good to be true. Much like a weightlifter in the gym, change takes hard work and effort.

In a way, a life coach is like having your own personal cheerleader, guru, and confidant—all rolled into one person. They’ve been down this path many times before and will be there to help celebrate your wins and pick you back up and dust you off if you should happen to fall off track.

Having a life coach can exponentially increase the chances of accomplishing your goals and creating the positive change that you desire.

Who are the best life coaches?

Many qualities make for an outstanding life coach. Someone who has the experience and expertise to guide you down your chosen path in life. Someone who embraces fact-based scientific principles that help people create long-lasting change.

Some life coaches focus on success—the problem with this methodology is that while it can work, we believe you’ll find no happiness in your accomplishments unless you first love and understand yourself. Whoever you work with, we believe you need a life coach that focuses on love, identity and action in order to expeperience both happiness and success.

This is what sets IAB’s approach to life coaching. We focus first on loving and understanding yourself and then work to help you rewire your subconscious brain to achieve the results you desire. True change is where the subconscious mind is reimagined.

How is a life coach different from a therapist?

A therapist focuses on your mental health and emotional healing, while a life coach focuses on discovering yourself, your hidden potential, and realizing your goals in life. If you have serious mental wellness challenges or need help dealing with past problems, consider reaching out to a therapist to help you heal. If you’re trying to get out of a rut in life or want to realize a more fulfilled and greater you, a life coach can help.


Finding a Life Coach (That Works) For You

At IAB Coaching, we focus on three key areas to help you love and understand yourself while taking action to realize your goals and being the very best version of you.

Contact us today to learn more!